Well hey howdy hey! It has been a minute since we have talked. I figured there was no better time than now to update you on some things going on round these parts. These last few months I’ve been working hard! Healing myself as well as working on this here business.
Somewhere along the way, I realized that Kalena Deena Boutique has grown into something bigger than just a little shop. It’s not just stickers, and shirts anymore. It’s a space for loss moms to feel seen, for grief to be honored, and for community to thrive. With that realization came the nudge (okay, shove) that it was time for a rebrand. A new look, a clearer mission, and an even stronger foundation for what’s to come.
This year we celebrated Kalena’s 5th birthday. And in the non-grief world, 5 is a milestone year. Kindergarten preparation. Going into this year I knew how difficult it would be for me as Kalena’s mom. I wasn’t going to be preparing her for school, and that was a devastating reality.
I remember one day sitting in therapy just absolutely beside myself about my life, my motherhood, myself—all the things. Leaving that session I distinctly remember saying, “you can’t keep living like this or it will kill you,” because I was stuck in this place of “I will never get to do x, y, and z with Kalena.” And yes, that is true. I will never be around a living Kalena to experience those life things with.
But the next session, I went in ready to get to work. And then came the lightbulb moment: I am still Kalena’s mom. I am still a mom. It is simply just different. My motherhood is not less than, it is just different. Which means I need to show up differently for Kalena.
That moment shifted everything for me. Since my motherhood is not less than, I needed to find ways to actively show up as Kalena’s mom. We all know Kalena Deena Boutique was how I kept her alive. I put her in every design, and along the way, I found myself as an artist too. Kalena Deena Boutique was a stepping stone to becoming Kalena’s mom and Andrea the artist.
But now things are changing and shifting.
We are officially rebranding.
Now woah—don’t panic! There will still be all the things Kalena and I, and our chaotic life. The humor, the dark edges, the cozy designs—those aren’t going anywhere. What’s changing is the heart of this brand: we’re opening the door wider. We’re making space for other grievers to join in on the madness. Especially loss moms and their babies.
So, here’s the big news: Kalena Deena Boutique is becoming Kalena’s Keepsakes.
This rebrand isn’t about walking away from what we built—it’s about stepping more fully into it. It’s about creating a community where grief is not hidden, where loss moms are reminded they’re still mothers, and where our babies’ names and stories matter. It’s about making things that let us laugh, cry, remember, and belong.
✨ What’s staying the same: my voice, my art, the humor, and the products you love (yes, the stickers aren’t going anywhere).
✨ What’s new: a clearer mission, more grief-centered offerings, keepsake boxes for loss moms, community projects that bring us together, and a whole lot of self-care.
Kalena’s Keepsakes is about transformation, growth, and metamorphosis.
Thank you for being here, for supporting me, and for loving my girl through this journey. I cannot wait to share what’s coming next.